Frances Marshall was one of the most prolific writers in magic and her specialty was family shows and the art of marketing and the path to success in the field of magic and entertainment. 
Among her most important and bestselling books were the series she titled "The Success Book" which she credits as authors: "Frances and Jay Marshall and a panel of experts.
You will find an amazing amount of real-world advice that is priceless.
Published by Magic Inc. Not dated but probably in the early 1980s. This is also the hard-cover, comb-bound edition. 260+pages with many illustrations and photographs.